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Effective Interventions

Social Marketing

Essential Elements

Revised Health Communicator's Social Media Toolkit

The Health Communicator’s Social Media Toolkit, originally released in September 2010, is a resource designed to provide partners with guidance and to share CDC’s lessons learned in integrating social media into health campaigns. The second edition is now available with additional information on developing trends in social media, best practices and a campaign example highlighting Vital Signs, a monthly program that focuses on a single, important health topic that provides a “call to action” for different audiences. Updated information includes the following:

  • Expanded Mobile Health section including information on mobile websites, downloadable applications, and SMS text messaging.
  • Increased capabilities of Twitter to include Twitter Chats, Twitterviews, and Twitter Town Halls.
  • Enhanced best practices insight for Facebook, Twitter, and Blogs.

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