Social Marketing is the use of marketing theory, skills, and practice to achieve social change, promote the general health, raise awareness and induce changes in behavior. Community mobilization models for HIV prevention include social marketing campaigns.  

Newly Revised Health Communicator’s Social Media Toolkit

The Health Communicator’s Social Media Toolkit, originally released in September 2010, is a resource designed to provide partners with guidance and to share CDC’s lessons learned in integrating social media into health campaigns. The second edition is now available with additional information on developing trends in social media, best practices and a campaign example highlighting Vital Signs, a monthly program that focuses on a single, important health topic that provides a “call to action” for different audiences. Updated information includes the following:

  • Expanded Mobile Health section including information on mobile websites, downloadable applications and SMS text messaging.
  • Increased capabilities of Twitter to include Twitter Chats, Twitterviews, and Twitter Town Halls.
  • Enhanced best practices insight for Facebook, Twitter and Blogs. 

The materials on this site are designed for HIV/AIDS prevention with persons at risk for acquiring or transmitting HIV. They are meant to be resources used by HIV prevention providers such as health departments and community-based organizations so as to provide the best evidence-based HIV prevention services. These materials are not meant for the general public. They are not meant for children. They are not school-based HIV prevention strategies.

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